TANIA SCHRAGER AND YELIN SONG FOUNDED TRADE, LOCATED IN IAN SCHRAGER’S NEW YORK HOTEL PUBLIC. TANIA AND YELIN ARE LONGTIME FRIENDS AND SINCE BONDING OVER MOTHERHOOD HAD ALWAYS WANTED TO WORK ON A CREATIVE PROJECT TOGETHER. THEY WERE THRILLED TO HAVE THE OPPORTUNITY TO DESIGN A STORE FOR PUBLIC. THEIR VISION WAS TO CREATE A CHIC YET UNDERSTATED ENVIRONMENT WITH A SPECIALLY CURATED, ECLECTIC MIX OF PRODUCTS FROM AROUND THE GLOBE, THAT GIVES GUESTS THE OPPORTUNITY TO SHOP FOR THINGS NOT OFTEN FOUND TOGETHER IN ONE SPACE. TANA AND YELIN’S FRIENDSHIP MADE FOR AN EASY, ORGANIC PARTNERSHIP; THEY TRULY ENJOY MEETING AND SUPPORTING NEW, YOUNG DESIGNERS, COLLABORATING WITH ARTISTS, HOSTING POP UP SHOPS, SOURCING UNIQUE PRODUCTS, AND CREATING AN ENVIRONMENT WHERE EVERYBODY WILL FIND SOMETHING SPECIAL TO WALK OUT WITH. THEIR RESPECTIVE BACKGROUNDS IN HOSPITALITY AND THE ARTS HAS HELPED THEM CONNECT WITH THEIR CLIENTELE, PUT TOGETHER A ONE-OF-A-KIND INVENTORY, AND FORGE A CHIC YET DOWN TO EARTH AESTHETIC UNIQUE TO TRADE. THE STORE IS SOPHISTICATED, BUT ALSO FUN AND FULL OF SURPRISES, THEY CARRY AN UNLIKELY COMBINATION OF COOL PRODUCTS FROM JEWELRY, CLOTHING, BOOKS, PERFUMES AND SUNGLASSES, TO CBD WELLNESS PRODUCTS, VAPORIZERS, VIBRATORS, FRESH FLOWERS, ART OBJECTS AND MORE.
TANIA SCHRAGER WAS BORN IN CHICAGO, ILLINOIS AND MOVED TO NEW YORK CITY AT THE AGE OF 16 TO STUDY CLASSICAL BALLET AT THE NEW YORK CITY BALLET. SHE IS MARRIED TO IAN SCHRAGER, TOGETHER THEY HAVE 5 CHILDREN AND TWO GOLDEN RETRIEVERS.
YELIN SONG WAS BORN IN SOUTH KOREA AND MOVED TO DALLAS, TX AT THE AGE OF 1. SHE STUDIED AT THE SCHOOL OF HOTEL ADMINISTRATION AT CORNELL UNIVERSITY, AND AFTER COLLEGE WORKED IN EVENT MANAGEMENT AT GOLDMAN SACHS. YELIN IS MARRIED TO BERTRAND CHAN, TOGETHER THEY HAVE 2 CHILDREN.